The Science of Marketing

Marketing is an inclusive term but basically means the act of promoting a service or a product for sale. However, it requires a degree of skill to market to a target audience, whether that be through face to face conversation, digital marketing through a website or email marketing. The key to the success of marketing is understanding the customer and offering them precisely what they need. Many tools and resources are used for marketing, including advertising, social media, flyers, and brand awareness. Market research is often the start of the process, with an exploration of target audiences and their particular needs.

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